Sydney, Australia Smart content marketing engine, Convo Ink has announced it has closed a $1.5 million seed funding round led by 3C and M2 Capital. 3C Capital is a UK based private investment house led by Australian investor Richard Gazal. M2 Capital is a Sydney based private investment firm led by technology entrepreneur, Matthew Hunt.

Convo Ink will use the new seed funds to expand their content platform capabilities and further invest in the recently launched attention measure, the Quality Attention Score – an algorithm that combines three core indexes for measurement; time in view, engagement and environment. The funding will also accelerate delivery on their technology road map with dynamic content optimisation powered by applied machine learning, the next feature to be released to the market.

Launched in September 2021, Convo Ink is a smart content marketing engine connecting marketers, content producers and publishers to deliver branded content to audiences with precision and at scale. Convo Ink’s content platform integrates with all major DSPs including DV360, The Trade Desk and Amobee.

Aaron Macarthur, CEO of Convo Ink, said the investment from 3C and M2 Capital allows Convo Ink to capitalise on growth opportunities with our partners who are telling us that content has never been more important in driving commercial growth. Over the past nine months we have seen the critical contribution that branded content has played in overall campaign performance. 

“Our proprietary attention analytics have been pivotal in providing actionable insights to our marketing, content and publishing partners and we’ve only just scratched the surface in applying this capability,” Macarthur said.

 Macarthur added, “The combination of our content marketing platform, with live attention analytics, has the potential to rewrite the book on content campaigns in the future. This is one of the most exciting areas in content technology, the combination of content design with rich data sets to tell truly dynamic brand stories.”

Meanwhile, Richard Gazal, Principal at 3C, commented, “The technology sector is an important growth area for us, so we jumped at the opportunity to partner with M2 Capital on this deal. We see a revolutionary business in Convo Ink. This is a smart combination of product, tech and data that will shape advertising for the better. 

“We are excited to be in partnership with Aaron and the Convo Ink team as we look to scale this platform around the world,” Gazal adds.