Singapore – Lynn Poh, formerly of Wyndham Hotels & Resorts who took the role of senior director for loyalty and marketing in APAC, has now jumped into a new position as head of CRM at COMO Hotels and Resorts

Poh made the announcement on her LinkedIn, and shared that in the first few days at the Singapore-headquartered global hotel brand, she has already seen “positive and energetic vibes of team members across the various business units.” 

At Wyndham, Poh lead and managed all aspects of the hotel’s loyalty program, Wyndham Rewards, which included overall brand marketing, e-commerce, and PR activities. She helmed this responsibility for the SEAPR region and was eventually elevated to lead its loyalty and marketing efforts for the whole of APAC. 

According to her LinkedIn, for her new role at COMO Hotels and Resorts, she will be leading and managing all of its CRM- and loyalty-related initiatives, programs, and campaigns. She will be contributing to the hotel’s corporate marketing strategy to achieve overall business objectives in driving customer and member profitability.

COMO Hotels and Resorts is a luxury hospitality provider with destinations all over Asia, America, and Europe. 

Singapore – Global hotel chain Wyndham Hotels & Resorts has named a new senior director for its Marketing & Loyalty in the Asia Pacific region, its very own Lynn Poh

Prior to the role, Poh was the hotel chain’s director for Marketing & Loyalty in the Southeast Asia and the Pacific region. Following the elevation, Poh will be leading and managing all aspects of Wyndham’s loyalty program, Wyndham Rewards, in APAC including overall brand marketing, e-commerce and PR activities. 

Speaking to MARKETECH APAC, Poh said that for the new role, she will be focusing on integrating the marketing and loyalty teams in APAC and developing strategic marketing and loyalty campaigns that will support the needs of its hotels across the region.

She further shared that the hospitality giant’s APAC strategy will be focused on driving integrated campaigns with a sub-regional approach. This includes strategic marketing and digital and social media initiatives across various markets to drive engagement and awareness for Wyndham Rewards. To bolster loyalty from existing members, Poh shared that Wyndham will be launching loyalty based offers including ‘member appreciation months’ offering bonus points with bookings, as well as the fast-tracking of member levels through the reduction of qualified number of nights to gain new status amid softened travel in the new normal. 

Poh comments on the appointment, “I am excited to be leading the marketing and loyalty strategy for Wyndham Hotels & Resorts in our newly integrated Asia Pacific division and I am looking forward to creating dynamic multi-channel campaigns that drive customer engagement and satisfaction.”

Poh reports into Rex Loh, the vice president for Commercial in APAC

Wyndham Hotels & Resorts is one of the biggest hospitality chains in the world with brands across upscale, midscale, and value segments. The APAC leg currently comprises over 1,500 hotels, and within the running quarter of the year alone, the region has announced new additions to its portfolio with a new property in India state Gujarat, and inaugural entries in Nepal and Cambodia.