Hong Kong – Interpublic Group’s public relations agency Golin has elevated Lottie Longford, former director at Golin Hong Kong, to step into the newly-created role of director of marketing and communications for APAC.

During her stint as director at Golin Hong Kong, Longford has led the team’s health & wellness accounts, having transferred from the agency’s London location in 2016. She has also previously held executive roles at PR agencies Surgery Group and Katch PR.

In her new role, Longford will be handling Golin’s agency brands – Golin and DeVries Global, to regionally drive brand positioning and initiatives for both, working closely with global, APAC, and market leaders. She will be reporting directly to Simon Ruparelia, Golin’s head of growth, and Darren Burns, Golin’s president for APAC.

Commenting on her elevation, Longford said that across her past eight years at Golin, she has always been energised by the smart, creative work they do, and is proud of what they stand for – as well as admiring the innovation and achievements of the DeVries Global teams. 

“I’m excited to bring my experience and ideas to the role in amplifying our work and people,” she added.

Burns shared that Longford is one of their key business leaders in Hong Kong and someone who has a palpable passion for their industry. 

“In her new role, she will help shape our growth by communicating to talent, clients and the wider industry about the change we drive in Asia,” said Burns.