Tag: LMX

UAE – Location Media Xchange (LMX), the enterprise software provider for out-of-home (OOH) media owners, has announced its partnership with UAE-based digital-out-of-home (DOOH) advertising company BackLite Media to offer advertisers access to a more expanded inventory.

Through this collaboration, advertisers can leverage BackLite Media’s comprehensive DOOH inventory while also capitalising on the benefits of programmatic buying and the streamlined workflow integration of LMX.

BackLite Media offers premium DOOH media opportunities across a wide range of settings in Dubai and Abu Dhabi, including bustling highways like Sheikh Zayed Road and upscale malls and destinations.

LMX will seamlessly connect its supply-side platform (SSP) into BackLite Media’s dynamic DOOH inventory to give advertisers streamlined access to an extensive audience across the UAE.

With the integration of both platforms, advertisers can now seamlessly tap into this extensive inventory through their DSPs with a variety of programmatic buying options, including open auction, programmatic guaranteed, and private marketplace deals.

BackLite Media and Moving Walls herald a new chapter in programmatic OOH media evolution in the UAE. As the partnership gains momentum, it stands poised to contribute to the continued evolution of programmatic advertising in the UAE market.

Sean Gadsby, head of programmatic at BackLite Media, said, “This new partnership has further opened up our Programmatic inventory to the rest of the world. With over 200+ screens available in our Programmatic network and more significant expansion planned for 2024, it is the ideal time to partner with Moving Walls. Moving Walls has a depth of experience in the Programmatic DOOH space, and we look forward to working closely with them to develop the market here in the UAE.”

He added, “I have met with Srikanth and the wider team at multiple industry gatherings across the globe, and we are delighted to finally make our partnership official. The future looks bright for Programmatic DOOH in our region.”

Commenting on the partnership, Srikanth Ramachandran, founder and group CEO at Moving Walls, also shared, “BackLite is well known as one of the most premium DOOH providers not just in the region but globally. This partnership makes it easier for global and regional advertisers to advertise on some of their iconic media assets in the UAE.”  

Morocco – Locations Media Xchange (LMX), an enterprise software provider for out-of-home (OOH) media owners, has announced a partnership with FC Media to launch measurement and booking automation across all their inventory.

This partnership will enhance FC Media’s ability to access validated data, enabling them to build value for their clients and grow OOH budgets while attracting digital buyers, as well as facilitate the creation of an “always on” e-commerce-like platform for sales and programmatic advertising.

FC Media’s expertise in OOH display, coupled with LMX’s software solutions, seeks to empower FC Media to further organise their operations and elevate their offerings.

Srikanth Ramachandran, founder and group CEO at Moving Walls, said, “We take pride in our collaboration with FC Media, where we’ve successfully deployed their data-driven self-serve solutions, delivering substantial benefits to advertisers across Morocco and North Africa.”

Meanwhile, Saad Bencharef, director of data and digital transformation at FC Media, commented, “This partnership provides us with cutting-edge audience measurement solutions that bring unprecedented insights to our advertising campaigns. In the pipeline, we have an exciting e-commerce website that’s set to revolutionise the way we connect with our audience!”

Additionally, FC Media will be launching an event  tailored for their esteemed customers, where Ramachandran will be sharing his knowledge on OOH media as part of the partnership, offering valuable insights to media buyers and agencies in Morocco.

Kuala Lumpur, Malaysia – Locations Media Xchange (LMX), an enterprise software provider for out-of-home (OOH) media owners, announced its integration with Xibo’s SSP Connector, empowering Xibo users to access and execute advertising demand directly from the LMX platform.

This integration bridges the gap between Xibo and LMX, enabling Xibo users to access advertising demand from the LMX platform and streamline the supply path for advertisers, ensuring greater transparency and efficiency on a global scale.

Moreover, the integration also marks a step forward in enhancing monetization capabilities for Xibo users while providing advertisers with a direct route to a diverse and comprehensive digital signage network.

Talking about the integration, Srikanth Ramachandran, CEO of the Moving Walls Group, said, “With this integration, Xibo users gain direct access to our expansive advertising demand network. We are excited to offer this opportunity to Xibo users, allowing them to tap into premium advertising demand effortlessly.”

Meanwhile, Dan Garner, director of engineering at Xibo Signage, commented, “We are delighted to add LMX by Moving Walls as a partner via our SSP connector; representing an exciting opportunity for Xibo networks in the region to unlock the power of programmatic DOOH.”

With this integration in mind, LMX and Xibo Signage said in a press release that they will continue in their goal to enrich the capabilities and opportunities available to digital signage networks, to ensure that both advertisers and media owners can seamlessly and efficiently connect within the evolving digital out-of-home landscape.

Manila, Philippines – Advertising technology company Location Media Xchange(LMX) has announced its partnership with Digichive Philippines Corporation, the advertising concessionaire for Ninoy Aquino International Airport(NAIA) Terminals, Clark Lipad International, Bacolod-Silay Airport and Kalibo International Airport. The partnership will enable the activation of campaigns leaning towards programmatic advertising for the aforementioned airports.

Under the partnership, Digichive and LMX launched the first programmatic guaranteed campaign at NAIA International for a BPO company, marking the Philippine’s first-ever indoor programmatic-enabled screens.

Digichive will also now be able to cater to DSP buyers such as Google’s DV360, Trade Desk TTD and MAX, using LMX’s supply-side platform, giving advertisers the opportunity to deploy programmatic advertising enhancing the airport experience.

Norman Davadilla, CEO of Moving Walls Philippines, said, “The introduction of programmatic advertising at Ninoy Aquino International Airport gives clients greater flexibility in their out-of-home campaigns in terms of audience targeting, measurement, optimization and real-time playout triggered by data. We do not doubt that this new offering will enrich the airport experience and open up NAIA’s airport media space to even more brands and partners.”

Meanwhile, Ann Margaret Ngui, VP sales of Digichive Phils, commented, “This partnership will enable us to leverage LMX’s cutting-edge technology and expertise to enhance our products and services, and to offer our customers more value and convenience. We believe that this collaboration will create new opportunities for growth and innovation for both parties and will strengthen our position in the competitive market. We look forward to working closely with the LMX platform to deliver the best possible outcomes for our stakeholders.”

Kuala Lumpur, Malaysia – LMX, the supply-side arm of media company Moving Walls has partnered with Australia-based ad platform CAASie.co in accelerating automated and audience-driven out-of-home (OOH) advertising.

Through the collaboration, both companies are bringing their end-to-end OOH of home buying experience to SME and agencies. LMX will enable CAASie.co’s self-serve OOH marketplace and provide advertisers with global access to an inventory of more than 35,000 screens across Southeast Asia. 

LMX provides a full sales automation and delivery stack to OOH media owners and its supply-side platform (SSP) called ‘LMX Connect’ will be integrated with CAASie.co’s self-serve demand-side-platform (DSP) to enable flexible budgets and durations to SMEs and agencies buying OOH advertising.

CAASie.co is keen to bolster a fully self-serve digital OOH (DOOH) experience, making on-demand access to outdoor assets more flexible and accessible with a strong dedication to merging digital marketing and OOH advertising. The collaboration will allow both companies to scale their offerings across multiple markets and drive adoption of DOOH from buyers who have traditionally shied away from the format. 

For Srikanth Ramachandran, founder and CEO at Moving Walls, LMX’s prime objective since its establishment was to enable screen asset owners to connect to multiple DSPs while remaining in control of inventory allocation and pricing.

“CAASie.co’s vision of making audience data-driven media buying for OOH possible aligns with LMXs own vision. The partnership will connect Australian advertisers to LMX clients around the world, while opening doors for LMX to be adopted by Australian media asset owners,” Ramachandran stated.

Meanwhile, Jeff Jaraved, co-founder at CAASie.co, commented that the company had great success opening up access to out-of-home for both small businesses and agencies, as they believe that these folks have generally stuck to online digital formats for their marketing, almost entirely because outdoor was simply inaccessible to them.

“The fact that anyone can come in and self-serve their ads on the billboard or bus shelter down the street is huge. Our partnership with LMX allows us to tap into a whole new part of the globe, which I’m sure will be very exciting for our users,” Jaraved stated.

The Moving Walls group has recently established independent offerings for both the buy-side and the sell-side stakeholders. To advertisers and media agencies, they provide cloud-based planning and analytics for all forms of OOH media powered by a multi-sensor location data platform. To screen asset owners, LMX equips them with inventory management and sales automation tools.