Southeast Asia – Global entertainment brand Lionsgate Play has launched its revamped brand identity across several markets in the Asia-Pacific, including the Philippines, Indonesia, Malaysia, and India.
Inspired by the concept of a prism, the new logo conveys the narratives of Lionsgate Play and its approach to storytelling. The prismatic concept allows for a fluid transition in and out of the brand’s new colour of choice: teal, highlighting a sense of boldness.
Aligned with its new identity, Lionsgate Play will continue strengthening its connection with the viewers, focusing on employing an advanced user interface, enhancing consumer experiences, faster app loading times, and an overall increase in stability, promising a polished look and feel when streaming content.
Commenting on the rebrand, Rohit Jain, president of Lionsgate Play Asia, said, “As a brand, Lionsgate Play not only provides opportunities for a range of voices to be expressed, but it seeks to present characters with complexity and depth. The new identity represents innovation, energy, and excitement; the perfect embodiment of all that we aim to achieve for the brand. Through this refreshed identity, our goal is to provide premium content that is consistent, original, and bold. We hope our efforts appeal to the viewers and showcase the true essence of what Lionsgate Play is about.”
Meanwhile, Amit Dhanuka, executive vice president of Lionsgate, also mentioned, “Lionsgate Play is a global entertainment brand offering premium content at a fair price – we tell stories that embrace unique perspectives and broaden the horizons of our viewers. As Lionsgate Play continues to strengthen its presence across South Asia, our new brand identity will stand testament to present bold, diverse, and captivating narratives that resonate with audiences.”
