Tag: Licence To Win

Boosting excitement of shopping while travelling: How Malaysia Airports revitalised post-pandemic travel through retail marketing campaign
Boosting excitement of shopping while travelling: How Malaysia Airports revitalised post-pandemic travel through retail marketing campaign
Posted on January 9, 2026
by MARKETECH APAC
While passenger traffic was recovering, retail spending had not kept pace, presenting a major problem for Malaysia Airports. The core objective was to convert these returning travelers into shoppers and boost retail performance across five international airports.
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