Shanghai, China – Data and measurement-driven media agency Essence has been appointed by fast moving consumer goods company Liby as its integrated media partner in China. The remit includes consulting, strategy, content innovation, media planning and media activation for all of Liby’s brand and performance marketing activities across the market.
Founded in 1994 and headquartered in Guangzhou, Liby is a leading enterprise in the Chinese daily chemical industry with a mission to bring health and happiness to every family. Through nine production bases, over 30 branches and more than 10,000 employees across the country, Liby offers various products for fabric washing and care, tableware cleaning and oral care, with brands such as Liby, Kispa and BlueSky Liu Bi Zhi.
Benjamin Wei, CEO at Essence China, said, “It is imperative for brands to be ready for the challenges of communicating with consumers in today’s complex, competitive and ever-changing media ecosystem. With Essence’s full-service media offering, defined by an approach to strategy, analytics and creativity grounded in data, and dedicated to delivering value through innovation, we are excited to partner with Liby to create value for its brands by creating value for its consumers.”
He added, “Supported by our next-generation tools, technology, and data-driven service model that enables smarter and more efficient decision-making, we are looking forward to helping Liby transform its approach to marketing and achieve its business goals in its next phase of growth.”