Tag: Lenexis Foodworks
India – Chinese Wok has launched a new marketing campaign to introduce ‘Schezwan Fries’, marking its entry into the French fries category. Conceptualised and executed by Havas Creative India, the campaign positions the launch as a category innovation rather than a routine product addition. Targeting...
India – Chinese Wok, part of Lenexis Foodworks, has appointed Havas Creative India and Arena Media, a unit of Havas Media Network India, as its integrated creative, social, and digital media partner. The appointment comes as the brand continues to expand beyond 260 outlets, with a stated target of 500...
