Singapore – The Singapore branch of the famous wax museum franchise Madame Tussauds has now a new celebrity to add to its collection of wax figures: Korean actor Lee Min Ho.

The new wax figure of Lee Min Ho will be part of the newly-launched ‘K-Wave Zone’ in the museum, where prominent Korean entertainment stars are also featured, including Korean actor Song Seung-heon, model and actor Kim Woo Bin, and singer and actress Bae Suzy.

Lee Min Ho has been one of the most popular Korean actors known in Asia, recently surpassing 20 million followers on his official Instagram and Facebook page, which also makes him one of the most followed Korean stars on different social media platforms combined. He is well known for his roles in many Korean dramas, including ‘City Hunter’, ‘Legend of the Blue Sea’, ‘Boys Over Flowers’ and more recently in Netflix’s ‘The King: Eternal Monarch’.

“We are proud and honored to have Lee Min Ho joining the rest of the stars at the new K-Wave zone. We believe that his figure will definitely draw the attention of many, and we will continue to bring in more stars throughout the year,” says Alex Ward, general manager of Madame Tussauds Singapore

K-Wave Zone was first launched last month, where aside from taking pictures with the wax figures, visitors are also given the chance to enjoy certain Korean elements, such as taking pictures with the facility’s in-built cherry blossom tree, or pose for pictures in the zone’s cherry blossom flower wall.

Based in Imbiah Lookout in Sentosa Island, the Madame Tussauds in Singapore has waived general admission fees until March. Visitors can use SingapoRediscovers vouchers to get access to the K-Wave Zone.

Singapore – Southeast Asia eCommerce platform Lazada has partnered with one of South Korea’s most popular leading men Lee Min Ho to become the regional face of the brand, ahead of its 11.11 sale.

Prior to the partnership, Lazada’s ambassadorship has been focused on local personalities from key markets. Lee will be the first-ever to represent the whole of Southeast Asia.

Lazada’s Group Chief Marketing Officer Mary Zhou said that the annual 11.11 shopping festival is its most anticipated and biggest one-day sale of the year, and they want to be able to capture the imaginations of their shoppers with a regional ambassador who can positively inspire SEA consumers.

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On choosing Lee, Zhou said, “Lee Min Ho’s exuberant, optimistic, and encouraging personality resonates with Lazada shoppers. [He is] reminiscent of Lazada’s spirit and tagline Go Where Your Heart Beats and [the] signature finger-heart gesture.”

Lee gained a massive fan base when he starred in the television series Boys Over Flowers in 2009. Since then, his popularity grew all over Asia, and is now the most followed Korean actor on Facebook, Instagram, Twitter, and Weibo. He most recently appeared in the Netflix-produced The King: Eternal Monarch.

Lee commented, “I’m excited to join the Lazada family for the 11.11 shopping festival as their first regional brand ambassador. Lazada is known across the region for its innovative and customer-focused approach to online shopping, and working with the Lazada team has been a really fun and creative experience so far. I look forward to introducing more fans and friends in Southeast Asia to the lifestyle platform.”

As part of the campaign lineup, Lee will be starring in a TV commercial which will showcase his online shopping routine. Another commercial will also see him joining the brand’s local ambassadors from the Philippines, Malaysia, Thailand, Indonesia, and Vietnam.

Zhou shared that virtually bringing together both Lee Min Ho and the local brand ambassadors is Lazada’s way of connecting the community despite being geographically separated.

“As 2020 comes to a close, Lazada wants to foster a deeper understanding of the power of the commonalities that exist within our diverse community across Southeast Asia, and how we can unite to harness this strength to support each other through challenging times,” she said.