Singapore – As e-commerce platform Lazada nears its ninth birthday celebration, it has announced a star-studded Lazada ‘Super Party’ concert this year, boasting a performance guest list which includes global singer-songwriter Katy Perry and K-pop boy group NCT Dream.

The Lazada Super Party is set for simulcast on 26 March across six countries in Southeast Asia to kick off Lazada’s ‘Surprise Birthday Sale’ on 27 March. Consumers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam can tune in to the Lazada Super Party concert via Lazada’s in-app livestream channel LazLive, as well as local broadcasting networks and social media platforms. 

Centered around the theme ‘Everyday Heroes’ , Lazada said this year’s concert not only pays tribute to frontline essential workers that have been working tirelessly throughout the COVID-19 pandemic, but also shines the spotlight on individuals in the community who have in their own ways touched the lives of people around them.

According to Chun Li, chief executive officer at Lazada, the e-commerce’s ninth birthday aims also to recognize positive impacts made by every individual in their community, including sellers, brands, and customers.

“Lazada has grown into the robust e-commerce platform, thanks to the strong support and trust that our sellers, brands, customers, and partners have given us over the years. We are excited to continue setting the benchmark for the e-commerce industry, by propelling entrepreneurs and brands forward in their digital transformation journey, and serving consumers through a safe, convenient, and experiential shopping journey,” Li stated.

Meanwhile, Mary Zhou, chief marketing officer at Lazada commented, “I’m delighted for global superstars like Katy Perry and NCT Dream, as well as Southeast Asia’s biggest names, join us in this year’s celebrations dedicated in honor of individuals and communities who have stood strong and resilient in the past year. I look forward to the opportunity for Lazada to bring joy to consumers in Southeast Asia through our annual signature Lazada Super Party concert and Birthday shopping event, and that our community will remain hopeful for the future.”

Part of the star-studded lineup as well are artists Agnez Mo, Raisa and 3 Diva from Indonesia, Haqiem Rusli and Ismail Izzani from Malaysia, Mimiyuuuh and Alden Richards from the Philippines, Jasmine Sokko and Nathan Hartono from Singapore, “Bella” Ranee Campen and Da Endorphine from Thailand, as well as Ha Anh Tuan, Tran Thanh and Den from Vietnam.

In a statement, Katy Perry said, “Thank you for supporting and loving me all this time. I am excited to meet you soon at the Lazada Super Party, to hopefully spread a little light, love and joy and have everyone sing along with me, even if we are physically apart. I wish for Lazada to help all of their customers as they need, and for everyone to always look on the bright side of life.”

Other in-show events slated include Lazada’s signature Shoppertainment segments like ‘Voucher Rain’, as well as ‘Guess It!’ and ‘Shake It!’ in different countries where viewers can win vouchers and exclusive giveaways, as a prelude to Lazada’s Surprise Birthday Sale that can be utilized on 27 March.

In addition, Lazada consumers will also be able to get their hands on a new ‘Happy Cake’ game on LazGames. Users gain points by simply opening gift boxes, completing daily tasks, and stacking nine cake levels to win rewards such as platform vouchers. Furthermore, shoppers can also redeem additional shopping rewards through Lazada Bonus, a special shopping allowance that can be used platform-wide on participating products marked with the Lazada Bonus badge and is stackable with other promotions.