Marketing Featured Southeast Asia

Lay’s PH’s newest yuletide ad brings modern twist to “Christmas in our Hearts”

Philippines – International chips brand Lay’s Chips, which has established a market in the country, has released a Christmas-themed video advertisement and puts a modern twist to the beloved Filipino Christmas lullaby “Christmas in our Hearts.”

Titled “Remix In Our Hearts,” the advertisement features the song’s original performerJose Mari Chan, and Nico Bolzico, the husband of actress Solenn Heusaff and a well-known online celebrity.

The video starts with Bolzico sitting down on a couch and eating chips. As he is listening to a Christmas melody, he comes across a ‘meme’ of Jose Mari Chan saying “Do Jose What I See?”, a play on Jose Mari Chan’s name.

As Bolzico dreams of a ‘wish duet’, Chan appears in the scene, and both perform the jingle ‘Remix in our Hearts’. The scene changes from the house setting, to a suit-and-tie performance and finally to a hip hop vibe.

The recent campaign promotes a “Double the Holiday Flavor” message, which is shown in the advertisement featuring Lay’s Chips Classic Flavor and Lay’s Chips Sour Cream & Onion.