Marketing Featured ANZ

Tug bags AU-based law firm LawConnect’s digital marketing mandate

Sydney, Australia – Digital marketing agency Tug has been appointed by Australia-based boutique law firm LawConnect, to be its new digital marketing partner.

LawConnect helps users find a lawyer and connect with them online. It also features secure sharing of documents, and the ability to upload, sign, and comment on documents from anywhere.

As part of the remit, Tug will be responsible for driving LawConnect’s consumer awareness across digital channels, including content creation, organic and paid social strategy, and creative, as well as the relaunch of LawConnect across Instagram, Facebook, and LinkedIn, as well as Pay Per Click (PPC).

Alexandra Steadman, the global CMO of LawConnect and LEAP Group, believes that the agency is best placed to lead the digital marketing for LawConnect as they look to drive consumer awareness and education. 

“They have demonstrated a strong understanding of our business, its objectives, and how to realize them, and I look forward to partnering with them once more,” said Steadman.

Meanwhile, Charlie Bacon, Tug’s client service director, commented, “We look forward to ensuring the brand features prominently across social media during the Rolex Sydney Hobart yacht race and have already developed some innovative content concepts that we can’t wait to bring to life.”

In October this year, Tug has also announced its acquired mandate for similarly Singapore-based firm Budget Direct Insurance and its sister Thai brand EasyCompare, with an expanded partnership to include content and UX.