Marketing Featured East Asia

Edelman China brings onboard two senior specialists for health, wellness comms offerings

Shanghai, China – Global communications firm Edelman in China has augmented its capabilities in the health and wellness space by bringing onboard two senior specialists to lead the firm’s offerings for clients operating in the healthcare, sports and lifestyle sectors. They are Laura Zhou as vice president of healthcare, and Chris Leung as senior vice president of lifestyle and sports marketing

Zhou brings in over 17 years of experience at China’s communications and advertising agencies, more recently with McCann WorldGroup. She has prior experience as well working with Saatchi & Saatchi, WPP Health and VMLY&R, and has been developing integrated communications solutions for healthcare companies since 2008.

“Edelman understands the factors that influence a brand’s level of trust among consumers, and [advises] clients on how to build and protect it. In the healthcare sector, trust is paramount. I’m excited to be joining this firm at such a pivotal time for the health and wellness sector, and working with our clients on growing this space in China,” she stated.

Meanwhile, Leung joins Edelman from Entourage Sports & Entertainment, where he served as Asia commercial director, and brings extensive experience from the advertising industry, having worked at BBDO, Ogilvy and Saatchi & Saatchi. In addition, during his stint as a marketing consultant to The Peninsula Group, he strengthened the hotelier’s association with motorsports – namely the Formula1 – as well as its commitment to sustainability.

“There has never been a more relevant time for brands and companies to enhance their focus on sports and wellness marketing. With Edelman’s strength in integrated solutions, I’m looking forward to partnering with the talented teams on driving this agenda for the firm’s impressive client roster,” Leung stated regarding his appointment.

Commenting on the new hires, Pully Chau, president of Greater China, commented, “We are anticipating big growth in these areas in a post-pandemic world, as people place greater importance on their health and their overall wellbeing. With these hires, we are in a strong position to lead clients in this space, with an unparalleled, industry-leading integrated offering.”