Marketing Featured South Asia

HiveMinds bags digital marketing mandate for investment platform Kuvera

Bangalore, India — HiveMinds Innovative Market Solutions, the digital marketing specialist of Madison World, has won the digital marketing mandate for Kuvera, an India-based investment platform.

Founded in 2016, Kuvera offers online personal financial services and has pioneered goal-based, direct plan mutual fund investing for Indians. Kuvera uses technology to help users make smart decisions and navigate the nuances of personal finance. Trusted by more than a million investors with over Rs. 34,000 Crores in assets; the platform enables investments, loans and remittances.

Gaurav Rastogi, founder and CEO of Kuvera, said, “At Kuvera we are creating a safe space to invest for every Indian. We believe that HiveMinds’ category understanding and strategy can really drive the next phase of our growth.”

Jyothirmayee JT, founder and CEO of HiveMinds, commented, “Digital investment platforms are driving a sea change in the way Indians invest. Kuvera is riding this wave through product innovation, an agile platform and customer onboarding at scale. We’re happy to be associated with the team and look forward to creating new benchmarks in growth together.”

The digital mandate adds to the already colourful portfolio managed by HiveMinds such as Dominos, MaxLife Insurance, BigBasket, and eCommerce mandates of brands like Crompton, P&G, and Nivea, among others.