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Boutique creative agency Mad Hat Asia strengthens leadership team in SG

Singapore – Boutique creative agency Mad Hat Asia has announced its latest hires which will see a stronger presence for the agency in Singapore. 

Danielle Chow (pictured left), who is previously from PRecious Communications, will be the agency’s lead for Singapore, supported by Krisha Ramos (pictured right) who joins as communications manager. Both bring a wealth of experience in PR, strategic communications, influencer engagement as well as social media and marketing.

Chow brings with her more than 12 years of experience across local and regional clients with expertise in the areas of business management, integrated communications, and branding. Aside from her time with PRecious Communications, Chow had also been with communications agency AKA Asia. She boasts a working portfolio with clients across the hospitality and lifestyle sphere including Virgin Active, Club Med, Mount Faber Leisure, and UFIT, as well as Bugaboo, DIAGEO, among others. 

Meanwhile, Ramos brings with her agency and in-house experience, working with brands such as IKEA, Olivia Burton, August Berg, and BERING, COACH, as well as Tommy Hilfiger, Scott Dunn Asia, and JAAN. Prior to her current position, she was at Norbreeze Group as the group’s PR & marketing specialist.

Rengeeta Rendava, founder and managing director of Mad Hat Asia, said, “Danielle and Krisha bring invaluable local insights and in-depth knowledge of the consumer lifestyle market to work with our growing roster of clients based in Singapore.” 

According to Rendava, Chow and Ramos will be closely working with their Mad Hat colleagues across the region to contribute strong capabilities in PR, content, and digital marketing to its established client partner accounts.

Mad Hat Asia, which was established in 2015, is Southeast Asia-wide and specializes in consumer-facing lifestyle brands. The agency’s work encompasses communications and social media strategy, content production, media relations, influencer engagement, collaborations, and crisis communication. 

For its Singapore client roster, the agency has recently added health club Virgin Active, artisanal bakery Tiong Bahru Bakery, and Ebi Bar, a new mod-Sin noodle bar in Cuppage Plaza in Singapore.