Marketing Featured Southeast Asia

GOVT Singapore beefs up creative leadership

Singapore – Independent creative agency GOVT Singapore welcomes two seasoned senior creative hires into its team, with the hires of Jimmy Neo as group creative director (first from left) and Joseph Chan as associate creative director (second from left). At the same time, long-serving Creative Director Kevin Poh has also been elevated to the role of group creative director (third from left).

Previously from Carbon TV as ECD, Neo joins the team to lead OCBC Bank and The Learning Lab. Before Carbon TV, Neo spent seven years as a creative director in TBWA Singapore, working on brands such as Singapore Airlines, Standard Chartered, Manulife, Unilever, NTUC Fairprice, NTUC Income, Maybelline, Levi’s and more.

Meanwhile, Chan joins from BLKJ Havas where he spent nine years rising up the ranks to ACD while working on brands such as Great Eastern, Starhub, Scoot, RSAF, MCI, IMDA, Mediacorp and more. He joins to be a part of Poh’s team across different brands.

Poh, on the other hand, has been made group creative director as he continues to lead the Sentosa, Heineken Asia Pacific, Peroni and Asahi accounts. He’s had two stints in GOVT, from 2017-2018, before returning again in 2019.

GOVT Singapore’s ECD Tim Chan said, “I couldn’t be more optimistic about the future. We’ve had our COVID-induced upheavals over the past few years, like most agencies. But bringing legitimate heavyweights such as Jimmy and Joseph into the team gives us a real fighting chance to continue on our new chapter. They’ve been there, done that, picked up the metals, led teams and plotted breakthrough work for a whole body of clients. They’re already slotting in like they belong.”

“Kevin’s promotion also paves the way for the future. As we continue to grow, teams will be built around his leadership for the long-term,” added Chan.

Chief Creative Officer and Co-Founder Aaron Koh will continue to provide guidance across the creative department, while strategizing plans to expand the agency’s offerings across the region, alongside CEO and Co-Founder Leon Lai.