Kuala Lumpur, Malaysia – Global multi-media company KC Global Media has announced that it has teamed up with Tourism Malaysia to produce a new series called ‘Unfading Memoirs’, which will showcase Malaysia’s rich cultural tapestry and breathtaking landscapes. Moreover, said production will offer viewers a fresh perspective on the beauty of Malaysia through the lens of entertainment. 

The branded series will be shown on KC Global Media’s English-language general entertainment channel AXN Asia in July 2024 across Asia.

The collaboration between AXN Asia and Tourism Malaysia represents a multi-dimensional fusion of travel and entertainment. Launched across television and social media platforms, ‘Unfading Memoirs’ features beautifully curated experiences from different travellers’ perspectives, and aims to inspire audiences to advocate these extraordinary destinations. 

Through a series of user-generated content initiatives, viewers will be empowered to share their own travel experiences, further enriching the narrative of the unique destinations while having the opportunity to win exclusive trips.

Moreover, ‘Unfading Memoirs’ serves as a testament to the beauty of travel, inviting viewers on a captivating journey through Malaysia’s culinary delights, cultural heritage, and outdoor adventures. Hosted by renowned personalities and avid travellers, Justin Bratton and Selina Lo, alongside the charismatic food and travel enthusiast Erwan Heussaff, the mini-series promises an immersive and unforgettable exploration of Kuala Lumpur, Penang, Sabah and Sarawak. 

This travelogue also seamlessly encapsulates the essence of these destinations, transcending conventional digital content by weaving together a diverse array of experiences into the ultimate travel compendium. Through the hosts’ uniquely AXN-inspired narratives, the series brings these locales vividly to life, offering a dynamic and accessible guide to exploration right at your fingertips.

George Chien, co-founder, CEO, and president of KC Global Media, said, “Partnering with Tourism Malaysia for ‘Unfading Memoirs’ is an honour for AXN Asia. Our commitment to promoting travel and adventure is deeply ingrained in our ethos, and this collaboration perfectly aligns with our mission to inspire wanderlust and cultural exploration – exemplifying our dedication to producing meaningful and engaging content that resonates with viewers across the region. We are excited to embark on this journey with Tourism Malaysia and look forward to creating more impactful projects together in the future.”

Meanwhile, Manoharan Periasamy, director general of Tourism Malaysia, commented, “Malaysia is a treasure trove of cultural diversity, natural beauty, and captivating experiences – for which we’re eager to showcase Malaysia’s unique charm to a wider audience, inviting travellers from around the globe to discover the wonders of our country. Together with AXN Asia, we’re committed to positioning Malaysia as a top travel destination, sharing the essence of Malaysia with the world and fostering meaningful connections through travel.”

Singapore – The Infocomm Media Development Authority (IMDA) has announced two new key partnerships: audiobook platform Audible and global multimedia company KC Global Media (Singapore), in upbringing the local talent of the country by digital transformation strategies.

The recent partnership is in part with IMDA’s larger plans of expanding the country’s media ecosystem that envisions a rise of innovative content and new opportunities for international collaboration.

Audible will be responsible for providing audio development and production training through its program “Audible Accelerator”. Furthermore, they will be responsible for finding and identifying local original stories that will be tested on Audible’s services globally.

“We are thrilled to work with IMDA and to tap into Singapore’s rich talent pool. We want nothing less than to find unique individuals to tell groundbreaking stories that could only be expressed through the power of human voice and create the next great audio series,” said Karen Appathurai Wiggins, vice president for content at Audible Inc. APAC.

She added, “It is a nation ripe with artistic talent but the audio and spoken-word category is still emerging. We hope to develop the capabilities of the artistic talent who have faced challenges as a result of the pandemic, and lay a foundation to new creative pathways and opportunities in the audio content field.”

On the other hand, KC Global Media Singapore will be responsible for collaborating with local media companies to conceptualize original scripts that have a regional appeal to countries such as Indonesia, Korea, Malaysia, Philippines, and Taiwan. 

“Technology advancement evolves the way consumers digest content and sets new market trends. Despite the challenging times amidst the recent climate, our brand thrives on pushing the boundaries of creativity and innovation. We are thrilled to partner with IMDA in rolling out initiatives targeting local talents to develop new formats, produce original content and make it available on all platforms,” said George Chien, president & CEO of KC Global Media Asia.

The new partnerships are launched under the umbrella of Capability Partnership Programme (CPP), which is expected to benefit 90 local media companies and over 700 media professionals in 2021 through job creation and opportunities for upskilling.