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TBWA\Sydney names Katrina Alvarez-Jarratt as new ECD

Australia – Advertising agency TBWA\Sydney has announced the elevation of Katrina Alvarez-Jarratt, former creative director, to now assume the position of the team’s executive creative director (ECD).

Alvarez-Jarratt has been with TBWA\Sydney since 2016, working across accounts including Tourism New Zealand, Pepsi, and Woolmark, as well as Optus. Prior to joining the agency, she has worked as the associate creative director at TBWA\Australia, the senior art director at Clemenger BBDO, and the art director at Clemenger BBDO Wellington.

Following the elevation of Alvarez-Jarratt, TBWA\Sydney has appointed two creative directors, Bec Johnson-Pond and James Sexton

Commenting on her new role, Alvarez-Jarratt said she is beyond stoked and can’t wait to create a space where creative people thrive, feel inspired and make the best work of their careers.

“In my time at TBWA I have been very lucky to have been able to work with, learn from, and be supported by some of the best in the business. I hope that in this new role I can pass on some of that good stuff to those around me, ” said Alvarez-Jarratt. 

Evan Roberts, TBWA\Sydney’s chief creative officer, believes that Alvarez-Jarratt epitomizes everything they want the agency to be, and that she’s got a team-first mentality, describing her as open-minded, curious, and relentless in her pursuit of disruptive ideas. 

“Pair that with the fact that she has been around our best work, trickiest briefs, building our creative culture and you can see why she is so important to us. I’m thoroughly thrilled to make this appointment and recognize her ongoing contribution,” said Roberts.

Just recently, TBWA\Sydney has also announced two new leadership promotions, namely Nitsa Lotus, the new chief growth officer, and Tanya Vragalis, the new managing director.