Platforms Featured East Asia

Azoya launches turnkey social commerce suite to assist K11 presence in GBA

Hong Kong – China-based social commerce solution provider Azoya has announced the launch of its turnkey social commerce suite to assist retail brand K11 to amplify its digital presence in the Greater Bay Area (GBA), including in Hong Kong.

As part of the solution, Azoya assisted K11 to launch the K11 Go HK WeChat mini-program using proprietary technology of Azoya SaaS, and fully integrating with WeChat Work, where customers can interact directly with tenants and smart sales consultants. 

The mini-program leverages K11’s strong portfolio of tenants and capacity of acquiring customer traffic both offline and online to increase overall brand awareness, customer loyalty and revenues for tenants, including Beyorg, Carbali, Champion, Kids 21, L’Occitane, Penhaligon’s, Thann and a dozen more brands who are also available on the physical premises.

“The escalating COVID-19 situation continues to affect Hong Kong retailers. Shopping malls, pharmacies and duty-free businesses cannot get access to foreign customers and tourists, while local customers must continue to comply with social distancing. In response, retailers are turning to digital methods to continue their operations and serve customers whose demand for merchandise remains strong,” the company said in a statement.

In addition, one of the key features of the mini-program launched by Azoya is to integrate deeply with K11 membership system KLUB11. The fully-customised solution allows K11’s private domain customers to earn and burn points in the same mechanism as in offline stores.

Davy Huang, director of business development at Azoya said, “Consumers want to form a closer relationship with brands in WeChat according to our study and practice. Our data shows over 34% of customers that participated in group chats have made at least 1 purchase in the past year, and we think the number will continue to increase.”

He added, “We are working with our retail partners to transform a large amount of idle sales reps into smart digital beauty advisors, who can interact with customers in WeChat groups, and convert interpersonal connections into deeper customer relationships.”