Singapore – Julie Nestor, formerly the chief marketing officer of Manulife APAC, joins global financial services company Mastercard as its senior vice president as well as head of marketing and communications for Asia-Pacific. In her new role, she will lead the company’s integrated marketing and communications (IMC) team.
Said team plays a critical role in building and maintaining corporate reputation, as well as bringing Mastercard’s promise to life for banks, fintechs, governments, merchants, consumers and other stakeholders.
In addition to that, she will also focus on deepening consumer engagement through ‘Priceless’ – the company’s long-standing marketing platform.
During her stint at Manulife, she was responsible for marketing, brand, digital and customer experience, customer insights, product design, data analytics, digital strategy and communications. Nestor also holds 25 years of marketing experience across the financial services, technology and hospitality industries, including 13 years at American Express in Australia and Hong Kong.
Speaking about her appointment, she said, “I am excited to get on board and get involved. I love working in Asia Pacific, know the markets well, and understand the operating model. Coming into Mastercard, I look forward to bringing all I have learned across financial services, technology, e-commerce and hospitality to deepen engagement with customers and partners, and to build incredible experiences for consumers.”
Nestor will report jointly to Ari Sarker, president for Asia-Pacific, and Raja Rajamannar, chief marketing and communications officer and president for healthcare. She will also become a member of the Asia-Pacific leadership team and the global marketing and communications leadership team.
Meanwhile, Sarker commented, “Leading Mastercard’s world-class marketing and communications team requires a unique blend of industry mastery, business acumen and managerial skills. Julie not only has these in spades but she also brings with her immensely diverse, yet incredibly relevant experience across a range of adjacent industries that are critically important for Mastercard’s business. Combined with her long track record of leading highly engaged, inclusive and high performance teams, she is an ideal fit for the role and we couldn’t be more delighted to have her onboard.”
Nestor takes over from Rustom Dastoor who has relocated back to New York as executive vice president of marketing and communications for North America following four years in the role.