Singapore – Jona Oboza, formerly the APAC senior director of client strategy at Xaxis, has joined adtech PubMatic as its country manager for Southeast Asia and Korea, according to her LinkedIn profile.

In her previous role at Xaxis, she was responsible for the company’s business management, programmatic media buying, and new business development in the region. She also previously served as Xaxis’ general manager in Taiwan, where she led the accelerated transformation in client development, innovation, and operations excellence of GroupM Taiwan’s performance media and programmatic business.

Her other previous roles included head of digital integration and innovation at Publicis Media and head of performance at Omnicom Media Group (OMG), as well as associate director at Innity.

PubMatic recently published a playbook in October this year, where it laid out strategies on how mobile app publishers can capture increased brand spend.