Marketing Featured Southeast Asia

Malaysia Airlines ties with Johor pro football club to elevate sport’s presence

Johor Bahru, Malaysia Malaysia Airlines Berhad (MAB) and Johor Darul Ta’zim Football Club (JDTFC) has recently inked a Memorandum of Understanding (MoU) to mark their partnership which will be committed to elevating the local football scene “to the highest level.”

With the partnership, Malaysia Airlines will be exclusively designated as the official airline partner for JDTFC, flying the team to games across Malaysia and in representing the country internationally; besides cobranding opportunities in merchandising rights and customer engagement via experiential experiences.

Captain Izham of MAB commented that there is obvious synergy between Malaysia Airlines and JDTFC as both brands represent Malaysia on an international stage and both strive to provide world-class hospitality. 

“Our partnership will give us a platform to further build on each other’s strengths and we are very excited to begin this journey with our new partner who continues to be the pioneer in Malaysian football, break records and prove that a Malaysian football club can be attractive to internationally renowned partners,” said Captain Izham.

Under the MoU, Malaysia Airlines and JDTFC will also unlock their shared visions in elevating Malaysia’s football scene through a collaboration of ideas in branding and hospitality, domestically and internationally. The airline also said that consumers can expect more engaging collaborations as the airline seeks to create Johor as its key hub, connecting the state directly with East Malaysia.

HRH Tunku Ismail Ibni Sultan Ibrahim, owner of JDTFC, also commented, “There are very few Malaysian brands that have such a global reach as Malaysia Airlines and I think it is a big statement for such a brand to see JDT as a partner that can match their aspirations. I believe we will certainly live up to the standards expected of such a partnership and we will keep improving to ensure that we remain an attractive and valuable partner.