Marketing Featured ANZ

The Works appoints customer engagement lead, strategist

Sydney, Australia – The Works, a creative agency part of the Capgemini group, has appointed Johnnie McGinness as its customer engagement lead. The agency has also promoted Jacq Henderson to strategist

McGinness will be joining The Works from Oracle CX Consulting, where he partnered with organizations in multiple sectors across JAPAC. He will be reporting to Strategy Partner Dan Pankraz

Speaking on his appointment, McGinness said, “It’s an exciting time to be joining The Works, the backing of Capgemini provides endless possibilities for data, insights, and technology to create powerful and engaging experiences for our clients and their customers.”

He added that he is looking forward to bringing new perspectives and ideas to The Works’ clients to help achieve its goals.

Pankraz further commented, “We are super excited to welcome Johnnie. At a time when we’re further developing our Accelerated Journeys CX offering, bringing in someone with his level of CX, data and digital capability will add incredible value to our clients. Johnnie is refreshingly passionate about pushing customer engagement to new levels and we can’t wait to see him elevate our CX and CRM offering.”

Meanwhile, Henderson has been elevated to strategist after joining the agency as a junior strategist in 2021. In her new role, she will be leading strategy on key accounts and helping drive growth and client satisfaction.

On Henderson’s promotion, Pankraz said, “The Works has always focused on developing people and promoting internally as a priority. We’re always delighted when both our business and team grow and it’s amazing to see young strategists like Jacq develop their skills and hone their craft.”

This follows Julie Dormand’s appointment as managing director for the agency.