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DDB Group Philippines appoints John Lucas as chief revenue officer

Philippines – Integrated marketing communications DDB Group Philippines has appointed John Tenchavez Lucas as its new chief revenue officer (CRO), to oversee the group’s select business units’ growth strategies.

Lucas brings to the table almost three decades of experience in branding, marketing, digital, social, and public relations, as well as in media, product development and launch, events and activation. His experience also included working for brands in the FMCG, food, QSR, banking, technology, telecommunications, and healthcare industries. 

In this new role, Lucas will identify new methods to generate growth for clients while merging specialist agency services to continuously create excellent work and creative business solutions. Having previously served as DDB Group Philippines’ Chief Growth Officer before his four-year stint in his prior agency, Lucas returns to DDB to oversee three of the agency group’s key business units, namely, DDB PHL, Ripple8, and Tribal Worldwide Philippines. 

As CRO, Lukas will find new ways to create DDB’s company long-term growth and further develop DDB’s relationships with its clients, partners, and personnel with the support of the group’s top leaders.

On his appointment, Lucas said, “DDB is all about people, creativity and innovation. I’m excited to work again with the teams to continue building a culture of loving what we do to deliver outstanding results,” 

Gil G. Chua, DDB group Philippines chairman and chief executive officer, expressed his excitement in being able to work with Lucas once again in further boosting DDB Group’s growth prospects given the new demands of clients and the business climate in general.

“In these times that call for a more diverse and experienced management, having John back in our fold further strengthens our capability to provide our clients with greater value and our people with even better leadership,” said Chua.

Judd Balayan, DDB Group Philippines chief operating officer and chief finance officer, commented, “The return of the well-loved member of DDB’s senior management is key to further maximizing the agency group’s value to its clients and its people.”

“John Lucas’s extensive marketing and agency experience, as well as his collaborative leadership style, will ensure that we bring the best creative and digital brand solutions to our clients and the best collective leadership to our people,” Balayan added.