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Commonwealth Bank appoints Jo Boundy as new chief marketing officer

Sydney, Australia – Australian multinational bank Commonwealth Bank has appointed Jo Boundy as its newest chief marketing officer and executive general manager at the same time. She will officially step into the CMO position in March 2022.

Boundy’s appointment follows the recent appointment of Monique Macleod as the new group executive marketing and corporate affairs back in August.

Macleod said she was pleased to be able to welcome someone as experienced and well revered across the industry as Boundy.

“I’m thrilled we have been able to attract a person of Jo’s talent to be our next chief marketing officer. Jo has more than 20 years global experience, having led marketing, customer, communication, digital and entertainment teams at a number of large commercial organizations including Optus, British Telecom, Google and, of course, Qantas, from where she joins us and played a key part in the group’s brand and marketing strategies,” she stated.

Boundy served with Qantas for 12 years, where he served as chief marketing officer as well for the airline group, their loyalty program Qantas Loyalty, and head of digital and entertainment.