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Jim Carden joins Bastion Reputation as new principal consultant for campaign, digital reputation

Sydney, Australia – Corporate affairs agency Bastion Reputation has roped in Jim Carden, former corporate communications specialist at broadband access network NBN Australia, to be its principal consultant for campaigns and digital reputation.

Carden brings decades of experience across the business, government, and not-for-profit sectors in Australia. Aside from his previous role at NBN Australia, Carden has led corporate work for brands including Qantas Airways, BHP, and Brisbane Airport Corporation, as well as Transport for Victoria. 

Bastion Reputation believes that Carden’s breadth of experience across industries will ensure the agency’s reputation as a national leader in corporate and public affairs campaigns. For the role, he will be overseeing the critical practice as part of Bastion Reputation’s full-service offering. 

The agency shared that Carden has already rounded out an experienced team of principal consultants and heads of practices, covering media and public affairs, organizational and stakeholder communications, and issues and crisis, as well as training and capability.

Clare Gleghorn, Bastion Reputation’s CEO, commented that they are pleased to welcome an experienced and well-credentialed practitioner like Carden, as they look to address their most difficult challenges in an increasingly complex world.

“Jim will be a fantastic asset to our team of senior leaders who are able to provide the experienced and specialist support which our clients demand as the corporate affairs partner of choice for leading brands. I am really looking forward to working with Jim as he continues to grow our campaigns practice including building on our nation-leading capability in the digital reputation space,” said Gleghorn.