India – Global sports and entertainment agency Fuse, a division of Omnicom Media Group (OMG), has officially launched its new office in Mumbai, India, with industry veteran Jigar Rambhia appointed to lead the expansion.
Fuse’s launch in India is a strategic move by OMG to capitalise on the country’s rapidly growing sports marketing potential, offering a comprehensive range of services to support brands with end-to-end partnership solutions.
With the new office opening, Fuse has also secured its first clients, Shriram Finance and Uni League Cricket, and will focus on helping brands with strategic planning and the activation of impactful sports partnerships.
Kartik Sharma, Group CEO of Omnicom Media Group India, said, “Sport and culture are increasingly seen to be significant growth drivers for brands, and so we are excited to bring Fuse’s expertise into the market—it further underpins our commitment to create transformational experiences for our clients.”
Meanwhile, the new Fuse office will be led by Rambhia, who previously served as chief operating officer at Sporjo, a sports industry consultancy, where he played a key role in driving business growth. He also brings 16 years of experience from Wavemaker and has worked with agencies such as TME (Rediffusion Y&R) and Madison Communications.
“The momentum in sports in India is at an exciting juncture, and we’re fully equipped to capitalise on this to drive effective partnerships for brands. Sport has increasingly become a vital part of India’s cultural fabric, and with Fuse, we are strategically positioned to help brands harness the power of this medium to drive deeper connections with audiences across the market,” Rambhia shared.
Also commenting on the launch, Louise Johnson, Global CEO at Fuse, said, “Fuse’s expansion and launch in India marks yet another critical milestone for us, underscoring our commitment to driving growth for brands through the power of sports and entertainment. With Fuse’s specialist sports marketing expertise combined with Omnicom Media Group’s data and technology offering, we are exceptionally positioned to capitalise on the sports market in India.”
“Through our extensive network and under the leadership of Jigar, we can offer brands the chance to create memorable experiences for their audiences and integrate themselves into the heart of India’s sporting culture,” Johnson added.
Fuse boasts a team of sports and entertainment experts operating in key global markets. Recently, the agency expanded into Spain under the leadership of Juli Ferre and into Brazil with Luiz Fiorese at the helm. Its current international clients include PepsiCo, Nissan, and Philips.