Australia – Conversational agency VERSA has appointed Jen Cerqualia to the newly created role of client strategy partner. In her new role, Cerqualia will drive VERSA’s digital partnerships, including strategic planning with clients and leading cross-functional teams to optimize business and audience outcomes.

Cerqualia boasts 25 years’ of experience in digital strategy, transformation, management and implementation. She also brings a strong background working in digital management for local, state, and federal government, not-for-profits, and the private sector, and in collaborating with digital agencies on digital products.

She spent fourteen years developing and implementing digital strategy, communications and technology initiatives for the Victorian Government’s Department of Jobs, Precincts and Regions and its former Department of State Development, Business, and Innovation, including the Live in Melbourne website for skilled and business migration. Jen has also held strategic digital and communications roles for Victoria Legal Aid, Sustainability Victoria, SA Department of Health, Water Services Association of Australia, and Copeland Publishing. 

Outside her role, Cerqualia volunteers as Digital Delivery Lead for Victoria’s not-for-profit ICT for Women that works to attract, retain, and progress women in STEAM related industries.

On her appointment, Cerqualia said, she was thrilled to be able to contribute to helping clients shape their end-to-end solutions at VERSA. 

“It’s a privilege to be part of VERSA and to be working with so many incredibly talented digital specialists who truly value their clients. I have a passion for enhancing ease of use and accessibility in the digital space to improve the quality of digital experiences for audiences and increase satisfaction and that’s exactly what we do at VERSA,” Cerqualia said.

VERSA’S CEO Kath Blackham, said that Cerqualia’s deep and wide expertise across digital, and particularly working with government, would be invaluable to clients navigating a digital journey. 

“We’re excited to welcome Jen on board and know that our clients and teams will benefit greatly from her strategic influence, digital best practice recommendations and deep understanding of how digital products can be developed to influence audiences in a positive way,” Kath said.