Manila, Philippines – Integrated communications company Havas Ortega in the Philippines has appointed Jay Lim as its newest chief operating officer for Havas Media Group in the country. Said appointment took effect on 1 February this year.
Through his new role, Lim will be responsible for the continued growth of the Havas Media and Arena Media brands of the Havas Media Group. He will also contribute to the introduction of new products and services in 2022 and beyond.
In addition, he will be reporting directly to Hermie De Leon, currently Havas Media Group’s chief executive officer and Havas Ortega’s managing partner.
He brings into the company two decades of experience in strategy, analytics, and client management, where his most recent previous role was being the general manager and chief media officer at Publicis Media.
During his stint at Publicis Media for the past five years, he has built a track record of leading its agency brands with transformational changes that led to business growth.
De Leon also announced that Lim’s appointment is part of the transition plan the agency has put in place to ensure business continuity as she prepares for her eventual retirement late this year.
“I look forward to working closely with Jay as we collaborate on bringing the Havas Media Group to greater heights. His brand of leadership and experience in strategy and analytics is a huge asset to us as we create meaningful media experiences for our clients and brands,” De Leon said.
Meanwhile, Jos Ortega, CEO at the Havas Ortega Group, commented, “Jay will bring a fresh perspective to the agency as we elevate our position in a rapidly changing media environment. He will definitely play a key role in helping us achieve our mission of creating a meaningful difference to brands, to businesses, and to people.”