Taiwan – OMD Taiwan, a subsidiary of the Omnicom Media Group, has named Jason Chen as its new general manager to support business growth.
In his new role as general manager, Chen will focus on the continuous development and growth of OMD’s client partnerships, commercial operations, product, talent, and culture.
Chen emphasised his commitment to using his extensive experience to address the challenges and opportunities brought about by the rapid development of marketing technology. The agency network will leverage Chen’s invaluable wealth of experience and insights in combining media, data, and marketing technology to create win-win marketing campaigns for brands and consumers.
He will lead the team in utilising global resources, technology, and data insights tools to enhance OMD’s competitiveness and talent development and deepen the agile thinking within the agency brand. Chen’s main aim is to assist brands in creating better consumer experiences, continuously strengthen the leading position of client brands, and drive business growth, making OMD the most trusted business partner for clients.
Chen previously spent nearly a decade at OMG and OMD in Taiwan, leading its digital transformation for clients. Now, with over 18 years of experience in digital and media, Chen returns to the OMG network with extensive expertise in marketing, data-driven marketing technology, media integration, and client service.
Prior to his appointment at OMD Taiwan, he worked at GroupM and has also worked at d.vibe Digital, dentsu Solution Center, and tech start-up Ainotam, making significant industry contributions in the areas of media, data, and marketing technology.
Overall, his remarkable leadership earned him several accolades and numerous successful pitch wins, resulting in internationally acclaimed case studies for various brands.
Charlotte Lee, CEO at OMD Asia Pacific, said, “Jason’s demonstrated expertise in client management, business operations, and digital strategy presents a significant advantage for OMD in Taiwan, especially as we capitalise on emerging opportunities to explore new possibilities for our clients. His recruitment aligns with our ambition to accelerate growth through digital leadership, business transformation, and a connected culture.”
Also speaking on the appointment, Kelly Huang, CEO of Omnicom Media Group Taiwan, shared, “Jason’s leadership in digital transformation at OMG and OMD makes him one of the most influential figures in our industry. In recent years, OMD has been actively transforming and expanding, keeping pace with the rapid changes in the market. In this rapidly changing market environment, talent, data, and client servicing have always been core values of our group. Faced with the current changes in the environment, we need an agile-thinking team. We are very pleased that Jason has returned and accepted this new challenge. We believe that under his leadership, OMD will once again reach new heights and create new milestones.”