Marketing Featured ANZ

Sandpiper names Jasmine Hogg as new GM for Australia

Sydney, Australia – Global strategic communications and public affairs consultancy Sandpiper has appointed Jasmine Hogg, former director and head of reputation risk at Apollo Communications Australia, to be its new general manager for Australia. This appointment aims to bolster Sandpiper’s presence in the ANZ region, adding senior expertise to the firm’s local offering.

In her new role at Sandpiper Australia, Hogg will be playing a key role in leading the firm’s insurance practice across APAC. She will also be leading an agile team of consultants in Sydney and Melbourne, and collaborate closely with Sandpiper’s New Zealand team.

Jasmine brings more than 20 years of experience in media and corporate affairs, helping organisations around the world prepare and respond effectively to crises and hostile campaigns. She is a specialist in identifying reputation risks for clients in highly regulated industries, including financial services, aged care, pharma, technology, and aviation, as well as security, and education. 

During her stint at Apollo Communications, her work included advising clients during the 2017-18 Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry and the 2018-21 Royal Commission into Aged Care Quality and Safety. She has also previously held senior advisory roles at several multinational corporations, including Macquarie Bank, Chubb Security, and Pratt & Whitney Canada.

Hogg shared that Sandpiper’s established presence across China, Hong Kong SAR, and Singapore gives them a unique platform to help Australian companies target growth and investment in the Asia Pacific region. 

“Similarly, our team of local advisers has the capability to help clients build their reputation capital here in Australia. I’m delighted to be joining such a talented team at an important growth phase for the firm,” she said.

Meanwhile, Emma Smith, Sandpiper’s chief executive, noted that Hogg’s appointment adds bench strength to their team as they build out their presence in Australia and add a senior capability to their firm. 

“We are excited by the growth opportunities for our offering in Australia, in particular in the financial services, energy, healthcare, and technology sectors where we have deep expertise,” said Smith.