Marketing Featured APAC

JobStreet’s parent firm names former HOOQ marketing head as new CMO for Asia

Singapore – SEEK Asia, the mother firm of two leading job portal brands JobStreet and JobsDB, has recently announced its new Chief Marketing Officer Jane Cruz-Walker

Walker is most recently the chief digital adviser of Metro Pacific Investments Corporation in the Philippines. Prior to that, she was most notably the vice president of marketing of the now-defunct streaming platform and Singapore-born HOOQ. 

The appointment of Walker comes after a year SEEK Asia announced Peter Bithos as its CEO, who similarly came from HOOQ. 

The CMO charge will have Walker building and evolving the JobStreet and JobsDB brands for both the jobseekers’ and employers’ sides of the marketplace across SEEK Asia’s six markets. 

Walker will be bringing 20 years of experience in tech and media & telco (TMT) in both start-up and large-scale organizations within Singtel, MediaQuest, and PLDT groups, where she held key leadership roles across marketing, communications, and commercial business units as well as business development and country operations. 

Prior to her TMT cross-over, Walker held marketing positions which saw her lead FMCG brands in Colgate-Palmolive for markets in the Philippines, APAC, and Latin America as well as brands from Filipino corporation San Miguel Corporation, and also Magnolia-Nestle.

Bithos, to whom Walker will be reporting, shared that in their search for a new CMO, the company undertook a thorough regional and global search for a candidate who will bring deep experience as a CMO in the TMT space as well as someone who’s a leader that has a record of building brands from scratch and of bringing life to legacy brands.

“We want someone who has experience managing large scale marketing teams across the region and interacting across large organizations, and has demonstrated experience in commercial roles as well. Jane brings all of this in one dynamic package,” said Bithos.

He adds, “And, most importantly, I am confident that Jane will be a great leader for each and every one of our marketing team members across the region, besides bringing a unique combination of diverse cultural perspectives and global mindedness to SEEK’s transformational journey.”

Coinciding with Walker’s appointment is also the announcement of SEEK Asia’s new Chief Technology Officer Shen Tham

Just like Walker, Shen Tham boasts of 20 years of experience across various technical and leadership positions, and most recently held the position of CTO for REA Group operations in international and Asia markets.

SEEK Asia said that Shen Tham will be accountable for partnering across the Asia business to shape and deliver a transformed Technology strategy and capability in that region.