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SCA elevates James Pedersen as head of general management

Australia – Australian media company Southern Cross Austereo (SCA), which has radio, TV, and digital channels in the region, has elevated James Pedersen to the newly created role of head of general management. Pedersen is currently the executive general manager of the company for Melbourne, South Australia, Western Australia, and the Northern Territory. 

The appointment, which will take effect immediately, charges Pedersen in managing and leading SCA’s senior general management team. Amid the new position, he will continue as general manager for the Melbourne and Adelaide markets 

SCA is also welcoming some new additions to the senior general management team including Rob Iannazzo, who has been promoted to general manager of Regional South Australia and Northern Territory, in addition to his role as head of sales for South Australia. Furthermore, Marc Eddy and Ian Kennedy will also join the senior general management team and continue in their current roles of general manager for Perth and general manager of Regional Western Australia respectively. 

SCA Chief Operating Officer John Kelly says of Pederson, “James has had a stellar 23-year career with SCA and is the ultimate ‘coach’ and mentor for those around him. James applies a highly commercial and collaborative approach to all that he does and has a genuine passion for exhibiting values-based leadership to drive business performance. 

Kelly adds, “I know he will continue to take the senior general management team from strength to strength and I look forward to seeing him work his magic in this new leadership role.”

Meanwhile, Pedersen comments on his new role, “I am really excited to take on this new role and have responsibility across the national team. SCA has an exceptional general management team that embodies localism. I am looking forward to working with them to bring ideas to life and drive initiatives to ensure SCA maintains and grows its position as one of Australia’s leading and most innovative media companies.”