Hong Kong – In a dynamic continuation of the ‘Keep Up’ campaign, Hong Kong Science and Technology Parks Corporation (HKSTP) has joined forces with Grey Hong Kong to unveil ‘IYKYK’ (If YOU KNOW, YOU KNOW), an engaging event that invites the public to experience firsthand the remarkable innovations cultivated by HKSTP.
HKSTP’s ‘Keep Up’ global campaign bridges public awareness with the groundbreaking achievements of Hong Kong’s innovation and technology (I&T) ecosystem. It highlights world-first innovations developed by HKSTP and its companies, showcasing their global impact. More than just raising awareness, ‘Keep Up’ encourages everyone to stay at the forefront of technological advancements and commit to driving global change.
Building on this momentum, IYKYK takes this a step further by inviting audiences to experience these innovations firsthand, aiming to spark curiosity and engagement. With its launch, the public can directly interact with the groundbreaking advancements on display, further enhancing their understanding of the I&T landscape.
If ‘Keep Up’ focused on inspiring awareness, IYKYK is all about immersing audiences in these breakthroughs firsthand.
IYKYK will showcase a series of life-size unicorns crafted in collaboration with local and international artists, celebrating the remarkable milestones achieved by these companies. Visitors can also enjoy the virtual rollercoaster, INNOMOVER VR, and test their skills with FUN FETCH, a digital claw machine that provides a playful and immersive glimpse into how HKSTP is pushing the boundaries of innovation.
These interactive experiences build on the world-firsts introduced in Keep Up, now brought to life for public engagement. IYKYK marks a milestone for Hong Kong’s entrepreneurial scene, blending curiosity with cutting-edge technology to inspire the next generation. HKSTP and Grey Hong Kong hope that visitors will leave with a fresh sense of possibility as tech becomes an interactive, playful, and immersive experience.
“We are proud to strengthen our partnership with HKSTP, building on the success of Keep Up and expanding into IYKYK. It’s an honour to be part of this journey. The combination of creativity and technology is something we work with every day at Grey Hong Kong,” said Duffy Lau, managing director at Grey Hong Kong.
“HKSTP has nurtured a culture that blends innovation with curiosity, and Grey Hong Kong is proud to support them once again in getting more people in Hong Kong and the world more engaged. We want to capture attention and invite future generations to get in the know together with us,” added Rick Kwan, creative partner at Grey Hong Kong.
Since 2022, Grey Hong Kong has launched four HKSTP projects: ‘Different Altogether,’ highlighting Hong Kong as a leading I&T hub; ‘Innovation Starts Here,’ celebrating 20 years of impact; ‘Taking Great to Greater,’ focused on growth in the Greater Bay Area; and ‘Keep Up,’ encouraging audiences to embrace technological advancements. Now, ‘IYKYK’ marks Grey’s fifth consecutive success, further showcasing HKSTP’s innovations.