Tag: Industry Report
Singapore — Beauty, as they say, comes in all shapes and sizes. In all forms and reception. And in all emotions and expressions. This intangible sense, accompanied by inclusivity, has transformed how online consumers view themselves and express themselves, more than meets the eye. Like all industries,...
In Southeast Asia, financial compliance is no longer confined to the back office. With agents and “finfluencers” now shaping public perception on social media, banks, insurers and loan providers must balance engagement with ethical oversight—or risk losing consumer trust. Social media has become the...
Singapore – ASEAN brands are gaining global recognition, with 11 regional companies making it into the Brand Finance Global 500 2026—up from 10 last year, according to the latest report from brand valuation consultancy Brand Finance. The report found that the banking sector dominates ASEAN’s representation,...
Hong Kong – More than half of Hong Kong’s Gen Z want to make a positive impact on society, challenging the perception of the cohort as “lying flat”, according to a new insights report by Publicis Groupe Hong Kong in partnership with GWI and The Trade Desk. Titled ‘Gen Z Pulse’, the report explores the...
India — Drawing on themes observed over the past year, Omnicom Media Group releases a new report highlighting shifting models of brand influence, co-creation with consumers, and the growing creator economy. The report, released following the Consumer Electronics Show, underscores the developments across...
At its core, the guide addresses a fundamental industry truth: one-way, one-size-fits-all communication is no longer effective. Instead, businesses must adopt a more dynamic, localised approach to customer engagement.
