Tag: industry insight

Thought Leadership - Terence Ling From tradition to trend What marketers need to know about Hong Kong consumers in the Year of the Horse
From tradition to trend: What marketers need to know about Hong Kong consumers in the Year of the Horse
Posted on February 26, 2026
by MARKETECH APAC
Cheap no longer cuts it. Loud doesn’t mean meaningful. And human experience is everything. As Lunar New Year 2026 has shown, the way people in Hong Kong are shopping, gifting, and gathering is changing. Where hefty price tags and flashy gifts once dominated, tradition ruled and status mattered, behaviour...
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