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Tag: inclusivity

WOMEN SPORTS FANS
Singaporean women sports fans push brands to step up their game: report
Posted on October 1, 2025
by Sharona Nicole Semilla
Singapore – Ninety-four per cent of Singaporean women sports fans feel sidelined by sports organisations, while two-thirds say brands fail to recognise them as consumers, according to Wasserman’s The Collective latest study. The global report The Collective Economy: Her Fandom, Her Buying Power (Part...
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PropertyGuru’s new brand film champions inclusive renting in Singapore
PropertyGuru’s new brand film champions inclusive renting in Singapore
Posted on June 18, 2025
by Teddy Cambosa
The 'Everyone Welcome' filter is part of PropertyGuru’s broader, ongoing effort to create a more inclusive property market.
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Haleon launches AI-powered tool to make advertising more inclusive for consumers
Haleon launches AI-powered tool to make advertising more inclusive for consumers
Posted on October 31, 2024
by Teddy Cambosa
According to Haleon, its ‘Health Inclusivity Screener’ is the only data driven tool of its kind to analyse digital advertising content for both readability and inclusivity metrics. 
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LUX celebrates 100th anniversary by empowering Chinese women through new inclusive identities
LUX celebrates 100th anniversary by empowering Chinese women through new inclusive identities
Posted on April 19, 2024
by Teddy Cambosa
The 'In Her Name' campaign by LUX aims to change the way women are named by creating 100 names reflecting the essence of femininity today, drawing inspiration from classical literature, positive connotations, and the evolving landscape of societal development.
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Dove commits to never use AI and only focus on real women in its ads as part of 20th year-anniversary commitment
Dove renews commitment on portraying real beauty in an age of generative AI
Posted on April 15, 2024
by Teddy Cambosa
With this in mind, Dove will accelerate its efforts to champion transparency and diversity and take action to shatter beauty stereotypes in new and emerging media. Dove is renewing its vows to protect real beauty – committing to never using AI to represent real women in its ads. 
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LGBTQIA+-ANZ-Representation-Getty-Images-GLAAD
Latest LGBTQIA+ data shows lack of visual representation in ANZ market
Posted on June 23, 2021
by Teddy Cambosa
Latest data by Getty Images and GLAAD shows a low representation of the LGBTQIA+ community among brands in ANZ.
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elfo-Mimpikita-Fashion-Campaign-Partnership
MY-based fashion label Mimpikita appoints martech elfo as marketing agency
Posted on February 4, 2021
by Teddy Cambosa
Through the new appointment, elfo will be responsible in embodying the core message of Mimpikita through bite-sized campaigns in a year.
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