Tag: Inauguration

Hanoi, Vietnam — The Vietnam Blockchain Association held its inaugural ceremony on May 17th, 2021, becoming the first organization with a legal entity that will represent blockchain researchers, business owners and consultants in the whole country.

The inauguration marked the official start of the association and the principles and the directions for future activities. The event’s focus was on the series of Action Programs that promote blockchain technology’s application in a digital economy and leverage Vietnam’s position on the global technology map. The programs aim to bolster the research and application of blockchain technology solutions to every economic aspect

The association’s missions are; to establish and develop a sustainable relationship with global Blockchain organizations and community; to share insights and resources for in-depth research, experiment, and application of Blockchain, to develop products and services and conducting business in compliance with Vietnamese law, and to attract investment to blockchain industry activities, and develop high – quality human resource in digital technology.

Vietnam has witnessed the rapid introduction and development of Blockchain technology. As the number of enterprises, researchers, and engineers pursuing the technology increases, the need for collaboration, sharing, and support with the government agencies also needs to be increased. Therefore, an official organisation with a complete legal entity to adapt to the Vietnamese Blockchain community’s expansion speed and strong development goals is vital.

At the ceremony, Tran Van Tung, deputy minister of the Ministry of Science and Technology, said, “Hopefully the Association will utilize its resources for technology and science projects in blockchain so Vietnam can create outstanding products, become an active player in the global blockchain market, and nurture the industry talents for the future.”

Meanwhile, Hoang Van Huay, chairman of the Vietnam Blockchain Association, shared their vision, commenting, “Vietnam Blockchain Association is committed to raising the community awareness and providing consultation on building legal framework, regulations, and standards in developing services and products on Blockchain. We hope to see many enterprises and individuals joining us to grow the Association into a strong organization to accelerate the growth of blockchain technology in Vietnam.”

Philippines — Integrated marketing company in the Philippines, MullenLowe TREYNA, has unveiled its hybrid workspace and setup this February in the middle of softened social restrictions. According to the agency, by integrating learnings across different disciplines and work styles, the group prioritises results and culture-building as it rethinks a better way of working.

Vital to the renovation project, Mel Jimenez, client services director for MullenLowe TREYNA, commented on the purpose of creating a tranquil workplace, saying that work that requires focus and deep thinking can be done at home or anywhere. Jimenez adds that there’s nothing like in-person brainstorming to generate creative sparks and inspire lively discussion.

Mike Trillana, chairman and CEO of MullenLowe TREYNA, commented, “We found a great partner in One/Zero Design. They worked closely with us to make sure the space could accommodate meetings big and small, and be reconfigured easily, with modular partitions and mixed-use areas. And because we went for a hotdesk system, no one has to look far to find a power outlet.”

Meanwhile, Arts Serrano, founder of One/Zero Design Co, shared, “When the initial idea of the space was presented to our studio, there was a particular attention to designing the office as a ‘social anchor’. The world has adapted to work from anywhere, but maintaining a strong office culture is a priority for Mullenlowe TREYNA.”

Simultaneously, Abi Aquino, chief creative officer of MullenLowe TREYNA, disclosed the importance of a fun workplace, saying, “Most importantly, we wanted The Ink Bar back. Being able to decompress and have fun together is what many of us missed while working from home. Those moments go a long way in making the day-to-day feel just that much lighter.”

According to the agency, hygiene and health considerations were top of mind in developing the new workspace. The open space design encourages ventilation, and air purifiers and sanitizing stations are appropriately placed throughout the newly-renovated office. Online booking and scheduling ensure that the space can work at different occupancy levels as the situation requires.

Recently, MullenLowe TREYNA also unveiled a series of key senior promotions.