Japan – Hakuhodo DY Holdings has announced the launch of Ventures of Creativity Inc. (VoC Inc.), a new entity created to strengthen its in-house venture program by managing its investment operations.

VoC Inc. will support business incubation led by employees across the Group’s global network, including Japan. Its primary role is to manage the investment functions for teams chosen through the program.

The program invites innovative marketing proposals from employees across the global network, offering startup investment and acceleration support to teams selected through a competitive process.

To closely replicate the broader startup market environment, VoC Inc. has designed a range of systems and measures to foster business growth with the selected teams in more challenging conditions. VoC Inc. will also manage the investment functions of the program.

In June 2024, the Hakuhodo DY Group outlined its global purpose, a forward-looking vision centred on its societal role. Ventures of Creativity is one of the key initiatives aimed at bringing this vision to life through the creation of new businesses.

In an official press release, Hakuho DY Holdings said, “We are committed to transforming the aspirations of our employees into new businesses that will form the cornerstone of the Hakuhodo DY Group’s future.”