Tag: In-game advertising
USA – HI-CHEW, the fruity-flavoured candy brand from Morinaga & Company, has returned to Fortnite Creative Islands by Epic Games for the third year in a row, unveiling a new collaboration that features branded mini-games and exclusive in-game rewards. Powered by Super League, the limited-time activation...
Most of the participants report that commercials often cause them to stop playing games. Respondent preferences include wanting in-game advertisements to rotate within a gaming environment or to be seasonal. Some claim that these advertisements don't inspire people to make in-person purchases, while...
Bidstack, an in-game advertising and video game monetisation platform, and Venatus, a publisher monetisation and advertising platform for gaming and entertainment, have signed an exclusive commercial partnership to leverage both companies global presence and expertise in video game advertising and m...
'immersiion' is a first-of-its-kind self-serve advertising platform that’s purpose-built for the gaming ecosystem.
They can work with any ad format, distributor, agency or media owner across web, mobile, and app campaigns.
Entravision MediaDonuts will now represent Anzu in Bangladesh, Cambodia, India, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam.
Through this collaboration with Anzu, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform.
The funding round by Anzu will be used to continue its work as a global in-game advertising platform.
The partnership between Livewire and Anzu first began in January when the two companies partnered to help APAC advertisers reach players in Roblox.
Anzu is helping the team replicate that; advertisers will be able to run their banner and video ads on games such as Dakar Desert Rally.
