Singapore – Digital marketing performance and branding solutions platform Entravision MediaDonuts has partnered with in-game ad solution Anzu to bring its in-game advertising platform in Southeast Asia.
Through the partnership, Entravision MediaDonuts will now represent Anzu in Bangladesh, Cambodia, India, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam, enabling advertisers in these markets to tap into the power of real-world ads inside gaming platforms.
The partnership will also provide brands with a sophisticated channel where they could run campaigns in some of the most popular titles by Ubisoft, Saber Interactive, Amanotes, and other leading game developers. These video and banner ads via blended but highly viewable IAB-compliant formats can appear as stadium banners, billboards, buildings, or other 3D renditions.
Pieter-Jan de Kroon, CEO at Entravision MediaDonuts, said, “Gaming in our region has seen incredible growth over the last two years. We’re thrilled to partner with Anzu to bring its groundbreaking, nondisruptive in-game advertising solutions to 8 countries in APAC.”
He added, “Asia will remain a mobile-first gaming region, but we also see growth in console gaming so advertisers can now connect with consumers across all gaming platforms, leveraging Anzu’s full suite of advertising solutions.”
Meanwhile, Stephanie Lublinski, head of partnerships of emerging markets at Anzu, commented, “Southeast Asia has seen phenomenal growth in gaming in recent years, home to over half of all the world’s gamers. Our partnership with MediaDonuts means advertisers in SEA can now reach this massive, rapidly growing audience with in-game advertising that preserves the gameplay experience.”
She added, “Thanks to our patented, adaptive technology, first-to-market in-game ad viewability measurement with Oracle Moat, and full suite of third party integrations with adtech vendors, advertisers will be able to achieve this huge reach in a measurable, cost-effective way.”