Tag: IHAC

Confidence in in-house media grows as 86% of brands rate costs on par with or better than external agencies

Posted on January 21, 2026

by Melissa Reyes

Australia – Confidence in in-house media capabilities is continuing to rise, with nearly 86% of brands saying their in-house media agency rates are as good as or better than those offered by external agencies, according to a collaborative report by the In-House Agency Council (IHAC) and advertising consultancy...

IHAC releases first AU-centric research on in-house media industry

Posted on March 13, 2023

by Teddy Cambosa

The report revealed key facts around businesses that have chosen to bring some or all of their media in-house, the specific capabilities and tools required in managing media in-house.