Sydney, Australia – Advertising agency The Works, part of Capgemini, has appointed Iggy Rodriguez, former group creative director at global advertising agency R/GA, to be its new creative partner.
Rodriguez brings with him more than 18 years. Aside from his previous role at R/G, he held leadership roles at various advertising agencies, namely McCann and Leo Burnett. Rodriguez has also worked across agencies including Saatchi & Saatchi, DDB Sydney, and Ogilvy Sydney.
The appointment, which is effective in November 2021, aims to help continue to expand and diversify the agency’s creative work. Rodriguez will be focusing on the agency’s creative output, leading the creative department with creative director Nathan Bilton and will help bring new innovative thinking across all the agency clients, including Subaru, Aware Super, and H&R Block, as well as Goodman Fielder, and Masterpet.
Commenting on his appointment, Rodriguez said, “It’s a really exciting time to be joining The Works. The backing of Capgemini adds a unique strength to our creative offering to tap into more tech and digital innovation for clients. With some great brands already on the roster, I’m looking forward to diving into the role and creating some amazing work with the team.”
Meanwhile, Damian Pincus, The Works’ founder and creative partner, believes that appointing Rodriguez is a testament to where the agency is heading right now, as they have a very exciting future ahead, with an amazing group of clients who are all focused on winning in the market.
“The timing is great too. As we’ve recently gone public with our new Be Significant brand mission, what better statement of intent than to appoint one of the industry’s finest and boldest creatives around,” said Pincus.
Jasmine Lansdell, the general manager of people and operations at The Works, commented, “We’re so excited to have Iggy join our senior team. Iggy brings exceptional talent and creative leadership to The Works and will push us to be better. Given the talent market right now, adding an internationally acclaimed creative partner is a great win for the agency.”
Most recently, The Works has also announced the appointment of senior producer Katie Harper as the agency’s new head of production, where she will be leading the agency’s in-house production team of directors and editors, overseeing work for several key clients including Goodman Fielder, Aware Super, and Masterpet, as well as H&R Block and Subaru.