Hong Kong – Online marketing and enterprise data solutions provider iClick has fully acquired the remaining equity interest of Changyi Information Technology Co., the independent software vendor in China that provides intelligent retail and CRM solutions. 

Through the acquisition, iClick will be accelerating the expansion of its Enterprise Solutions business, spearheaded by its newly established ‘SaaS + X’ business model which aims to help companies strengthen their productivity and enhance their private domain through effective key opinion leader (KOL) recommendations, efficient targeted marketing and e-commerce partnerships while integrating data assets and solidifying their brand profiles.

iClick said that in consideration of the acquisition, it will pay RMB6,000,000 and will issue 3,091,327 American depository shares. Upon completion of the proposed transaction, Changyi will be wholly owned by the iClick.

Jian Tang, iClick’s chairman, co-founder, and CEO, shared that the demand for private domain traffic remains strong and they are capitalising on this trend through continued investment in their Enterprise Solutions business.

“The acquisition of the remaining shares of Changyi will accelerate the evolution of our Enterprise Solutions and better help our clients to innovate through digital transformation,” said Tang.