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China-based iClick launches new marketing analysis tool iNsights

Hong Kong – iClick Interactive Asia Group (iClick), an independent online marketing and enterprise data solutions provider in China, has launched its flagship marketing analysis tool iNsights, which gives brands in-depth and actionable consumer behavior insights to drive more effective marketing campaigns.

In the past months, iClick announced upgrades to iAudience and iActivate, its market intelligence and ad campaign management platforms. With the new tool launch, the iSuite solution of the company now completes the full campaign cycle including its audience targeting solution iAccess.

iNsights is a one-stop tracking solution that tracks and analyzes cross-channel campaigns covering China and overseas markets, eliminating the use of multiple marketing tracking systems.

Utilizing full-data analytics to produce reliable and accurate insights, iNsights provides for brands a better understanding of marketing-driven traffic as well as on-site audiences’ behaviors to facilitate more effective re-targeting. The tool is also said to carry a user-friendly dashboard that renders complicated data into visualized interactive graphics.

“iNsights effectively addresses the difficulties presented to marketers by the shallow insights provided by raw data and selective sampling data analysis, as well as the inconvenience and incomparability of multiple tracking systems for different regions,” said Frankie Ho, president of international business at iClick.

“Our recent update of iAudience and the launch of iActivate and iNsights are part of iClick’s commitment to continually build up and develop the best full-stack solutions for global marketers. iClick has always devoted itself to helping brands gain a better and deeper understanding of markets in real-time and to creating the best marketing strategies driven by data and advanced algorithms,” added Ho.

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Technology East Asia

China-based iClick announces upgrade of ad campaign management tool

Hong Kong – China-based independent online marketing and enterprise data solutions provider iClick Interactive has launched an upgrade of its advertising campaign management tool, iActivate.

iActivate is a search engine marketing (SEM) campaign management platform that consolidates a number of ad platforms into one single platform, streamlining campaign monitoring and management. 

The platform is said to work in tandem with iClick’s Tracking Solution, providing marketers with customized reports and actionable insights into the effectiveness of their advertising spend. 

“iActivate provides straightforward and intelligent market insights that address the pain points faced by marketers of receiving insufficient and overly-general campaign data,” said Frankie Ho, president of international business at iClick. 

iActivate is an addition to iClick’s suite of products, which include iAudience, iAccess, iAX and Tracking Solution. 

Ho said that following the upgrade of iActivate and iAudience, the company’s audience analysis-focused platform, the company will continue to leverage iClick’s existing consumer profiles, as well as its advanced technology in machine learning and its AI to enhance and improve solutions.