Marketing Featured Southeast Asia

voco Hotels taps Redhill for managing new SG hotel opening

Singapore – Voco Hotels, the premium hotel brand under IHG Hotels & Resorts has tapped global communications agency Redhill to manage the opening of its new voco Orchard hotel in Singapore .

The agency had previously worked with IHG Hotels & Resorts by managing the launch of Kimpton Kitalay Samui, the first resort in Thailand under IHG Hotels & Resorts’ luxury boutique brand, Kimpton Hotels & Restaurants.

Tavy Cussinel, managing director of Redhill, said that it is a pleasure to deepen their working relationship with IHG Hotels & Resorts and be part of voco Hotels.

“Redhill are delighted to be working with the voco Orchard Singapore team. The lifestyle-focused property is steadfast in its commitment to offering an unstuffy guest experience, where people feel comfortable to relax, and just get on with relaxing along Singapore’s most loved shopping and dining belt,” Cussinel said.

voco Hotels’ brand proposition is letting guests “celebrate the individual spirit and character of each property.” As such, localized guest touchpoints at voco Orchard Singapore aim to speak to the history of the area.

Mark Winterton, general manager at voco Orchard Singapore, commented “We are looking forward to working with the Redhill team to inject a dose of voco vibrancy into this heritage property. Combining familiar faces and staple restaurants and bars with new experiences, we invite guests to ‘come on in’ to voco Orchard Singapore.”