Tag: Heineken
The hub will also contribute to Heineken’s plan to deliver disruptive and scalable product innovations and double Heineken’s innovation rate by 2025. Its goal is to shape the future of beer and beyond to win the hearts of consumers.
The potential for their beer name to feature in Heineken's national campaign, on digital billboards, or on beer taps in chosen hospitality establishments around the nation serves as the main motivation for engagement.
‘The Ghosted Bar’ partially attributed to findings by a YouGov which revealed that almost half of employees in Singapore and Malaysia are guilty of ‘ghosting’ their friends.
The campaign, once again conceptualised by Publicis Groupe’s Le Pub, doubles down on the 80s nostalgia that is trending again amongst Gen Z. Bold, simple, sometimes over-the-top but also somewhat familiar.
HEINEKEN's concerts featured famous electropop duo The Chainsmokers, Yunohoo and NYK from Malaysia, and Thu Minh and Karik from Vietnam.
The one-of-a-kind event introduced Guinness Draught in a Can into the Malaysian market, in a fully immersive and experiential way.
The campaign, alongside the product launch by Heineken, was conceptualised by creative agencies Le Pub and Publicis Italy.
The campaign by Heineken for Solar Power was conceptualized by local agency GOVT in Singapore.
With local tourism an accent to the campaign, the beer brand lets you experience your dream holiday within the bounds of the beauty of Singapore.
