Marketing Featured APAC

Virtue names Ann May Chua as new head of production for APAC

Singapore – Virtue, the agency powered by VICE Media Group, has appointed Ann May Chua, former head of integrated production at WPP’s marketing production arm Hogarth Worldwide, to be the new head of production across the APAC region, driving creative excellence.

In her new role, Chua will be growing and accelerating Virtue APAC’s production capabilities, while tapping into the unique production expertise of Vice Media Group. A key member of the APAC leadership team, she will be working with the creative and account management teams to elevate creative output and production value.

Chua is a seasoned producer with experience in advertising, content, activation, audio, and post-production. Aside from her previous stint at Hogarth Worldwide, she has also worked at agencies including BBDO Singapore, Saatchi & Saatchi, and MassiveMusic Singapore.

Commenting on her appointment, Chua said, “Virtue builds brands from inside culture and has a reputation for producing more valued and visible cultural output for these brands. I’m looking forward to partnering with the team and building the creative production credentials for our clients.”

Meanwhile, Lesley John, Virtue APAC’s managing director, noted that they place a strong emphasis on production which brings to life the vision of their creatives while effectively connecting brands with audiences. 

“Ann May is highly experienced and will drive our production capabilities to new levels. I’m delighted to welcome her to Virtue APAC as we continue to deliver for our growing portfolio of global and regional clients,” said John.

In July 2022, Virtue has also promoted Fiona Knight, former business director at Virtue Japan, to the newly created role of head of account management for APAC. She will be driving commercial and operational excellence, including building the account management team, developing client partnerships and collaboration, and senior oversight on key accounts including Coca-Cola and Shiseido.

Marketing Featured ANZ

The Works names Katie Harper as new head of production

Sydney, Australia – Advertising agency The Works has named senior producer Katie Harper as the agency’s new head of production, where she brings in more than 20 years of production experience, including 16 years at BMF. 

She was most recently from Rumble Studios and held similar positions at agencies including M&C Saatchi and Saatchi & Saatchi.

Harper replaces Rachel Solomon, head of production who is returning to the UK, and Honae MacNeill, the interim head of production.

Through her new role, she will be leading the agency’s in-house production team of directors and editors, overseeing work for several key clients including Goodman Fielder, Aware Super, Masterpet, H&R Block and Subaru.

“I’m very happy to be joining an agency that is so well respected and has a great reputation for their culture and family focus. The Works has so much momentum right now, and is a purposeful brand on a mission to make an impact. I’m certainly looking forward to getting stuck in,” Harper said, regarding her appointment.

Meanwhile, Jasmine Lansdell, general manager for people and operations at The Works, commented, “We’re thrilled to bring Katie on board at such an exciting and pivotal time for the agency. As we have recently embarked on a new chapter under our new brand platform ‘Be Significant’. Katie brings with her great leadership and experience, and will play a key role for us to continue producing great work and grow our production team and capabilities.”

The Works had recently launched their new brand platform ‘Be Significant’ in a bid to create a conversation around the ‘meaninglessness’ that exists in the creative industry. In addition, The Works had also recently won the accounts of wellness company WW and electronics brand LG.