Singapore – Virtue, the agency powered by VICE Media Group, has appointed Ann May Chua, former head of integrated production at WPP’s marketing production arm Hogarth Worldwide, to be the new head of production across the APAC region, driving creative excellence.
In her new role, Chua will be growing and accelerating Virtue APAC’s production capabilities, while tapping into the unique production expertise of Vice Media Group. A key member of the APAC leadership team, she will be working with the creative and account management teams to elevate creative output and production value.
Chua is a seasoned producer with experience in advertising, content, activation, audio, and post-production. Aside from her previous stint at Hogarth Worldwide, she has also worked at agencies including BBDO Singapore, Saatchi & Saatchi, and MassiveMusic Singapore.
Commenting on her appointment, Chua said, “Virtue builds brands from inside culture and has a reputation for producing more valued and visible cultural output for these brands. I’m looking forward to partnering with the team and building the creative production credentials for our clients.”
Meanwhile, Lesley John, Virtue APAC’s managing director, noted that they place a strong emphasis on production which brings to life the vision of their creatives while effectively connecting brands with audiences.
“Ann May is highly experienced and will drive our production capabilities to new levels. I’m delighted to welcome her to Virtue APAC as we continue to deliver for our growing portfolio of global and regional clients,” said John.
In July 2022, Virtue has also promoted Fiona Knight, former business director at Virtue Japan, to the newly created role of head of account management for APAC. She will be driving commercial and operational excellence, including building the account management team, developing client partnerships and collaboration, and senior oversight on key accounts including Coca-Cola and Shiseido.