Singapore – Universal Music Singapore, a music-based entertainment division of Universal Music Group (UMG) has announced that former Warner Music Singapore Managing Director Simon Jerome Nasser has been appointed to the position of managing director and head of live for Southeast Asia.

As a core member of the regional executive team, he will be overseeing UMG’s operations within Singapore, leading and developing domestic and international activity within the market. He will be based within UMG’s regional office in Singapore and will report to Calvin Wong, chief executive officer of Universal Music Southeast Asia (UMG SEA) and senior vice president for Asia.

As head of live for SEA, Nasser will be managing UMG’s live activity across the region and will work closely with UMG’s global vice president of live events Jimmi Riise to expand and develop strategic live opportunities for UMG’s domestic and international talent, labels, and partners in the region.

Nasser joins the company with more than thirty years of music industry experience in the region. He held the MD position in Warner Music Group (WMG) from 2015-2020where he discovered, developed, and broke both domestic and international talent within Singapore and the wider SEA region.

Nasser has significant experience in the live arena, having helped promote tours and shows in recent years within SEA for domestic and international artists including Kylie Minogue, FUN, Anne-Marie, The Click Five, YouTube Stars, and MLTR among others. 

A promoter of industry rights within Singapore and the wider region, Nasser is also the current chairman of the Recording Industry Association Singapore, Music Rights Singapore, and Recording Industry Performance Singapore.

In making the announcement, Wong said, “I am excited for Simon to join me in Singapore and to help us to build an exciting future for UMG across the region. His skillset is unparalleled in the market, his passion is infectious and his track record at breaking artists locally is second to none. I am sure his legacy will continue to shine in his new role.”

Meanwhile, Riise added, “I am delighted that Simon will now lead our live business activity within Southeast Asia. His vast experience and deep local knowledge will help provide a new focus to our activity across SEA and will allow us even greater synergy between our recorded music and live operations in the region, to create maximum impact for our artists and their fans.”

Commenting on his appointment, Nasser said, “I am excited to join the team UMG here in Singapore and SEA. Music has been and will always be my big passion in life. It is a privilege and blessing to now be part of UMG, the global industry leader, and the market-leader here in Singapore. I’m humbled to be given this opportunity to work within a team of incredible leaders and amazing artists to embrace my passion and love for music, a DNA for life.”

“Over the coming months and years, we will focus on developing our domestic artists and labels, nurturing their creative vision to help them reach new audiences across the region and globally while identifying and creating exciting growth opportunities for Universal Music Singapore. The current live landscape in SEA allows us to help artists, partners, and brands curate personalized, innovative, and valuable experiences and performances that will embrace the digital space, live streaming, and of course, public live events as they become more frequent again in the years to come,” he added.