Malaysia – Creative agency Ogilvy in Malaysia has just announced the appointment of Debdan Banerjee as the new head of integrated strategy. 

Banerjee brings with him 21 years of work experience on both the agency and client-side. Prior to joining Ogilvy, he worked at Entropia and spent a large part of his career at Leo Burnett as a business strategist. In addition, Banerjee has worked with brands such as Petronas, Tenaga Nasional, AIA, and Dutch Lady, as well as Samsung, and YES! Mobile, among others.

Ogilvy Malaysia said the appointment is part of its wider transformation agenda, and through the new appointment,  Banerjee will be acting as the ‘membrane’ between business, brand, and digital strategy. He will also be leading the office’s strategy department, ensuring strategic integrity and effectiveness across all clients and capabilities.

Jason Hill, Ogilvy’s chief strategy officer for Singapore, said that Banerjee will be ensuring that they deliver brand impact and effectiveness through the integrated strategy enablement team. 

“Not only to ensure we can deliver on the business and brand needs of existing and new clients but also to broaden our strategy purview to include aspects of experience which would include digital marketing, commerce, personalization, and more. To do this, Debdan will be working with our extended strategy team in Singapore and the rest of the Strategy Community in our network.”

Meanwhile, Nizwani Shahar, Ogilvy Malaysia’s chief executive, said, “We continue to position commerce, agile content, and data-driven marketing at the center of our offering, backed with the talent and creative firepower that produces results for our clients,” said Shahar.

Ogilvy Malaysia has also announced two recent hires, namely, Alicia Yap, the new executive group director, and Moheeta Tamrakar, the new director of experience and social.