Mumbai, India – OMD India has appointed Iti Kaul as its head of digital practice, effective April this year. In her new role, she will be reporting to Anisha Iyer, CEO at OMD India.

Iti takes charge of the role from PHD Media, where she currently leads digital planning as its general manager. She brings in over 13 years of rich experience in the industry, and has lent her astute digital strategies on global mandates across industries for Fortune 500 companies.

Speaking about Kaul’s appointment, Iyer said, “The story of OMD India’s growth and success is one that is driven by our people and their unwavering commitment to delivering better decisions for our clients, unapologetically and innovatively. Iti’s role will add significant leverage to our digital practice as we create the next wave of transformative experiences for our client.”

She added, “We are thrilled to have her on board and are confident that her expertise and future-ready perspectives will elevate our work to drive greater impact and successes for client growth.”

Further building upon elevations within the Group, Iti is yet another leader to be promoted within Omnicom Media Group, spotlighting the company’s sharp focus on driving growth for its people.